kin
kin is a personal and private ai coach built to support young professionals navigating the challenges of modern life. it supports personalized coaching sessions to provide meaningful support day-to-day.
the platform aims to support users in building confidence, emotional resilience and better habits - all through meaningful, judgment-free conversations.
after a successful public launch, the company required a full rethink of its digital presence to reflect the product’s new direction and voice. we had to rebuild the content structure, with the visuals that speak directly to their refined purpose. the challenge was to translate the new direction into a digital experience that feels both smart and deeply human - mirroring kin’s positioning as a trusted ai companion.
decision: we defined a new content architecture and visual evolution, reimagining the ui across desktop, tablet and mobile. key focuses: - a more editorial, calming layout to balance tech with usability - fresh ui components that reflect the new tone and improved clarity this redesign represents the next chapter in kin’s growth - a more focused, expressive and thoughtful experience that reflects both product maturity and emotional depth.
