kin
Giving a personal AI companion a more human digital presence.
AI that feels personal needs a website that feels human.
Kin is a personal AI companion designed to help people reflect, make decisions, and better understand their lives through contextual conversations. As the product evolved, its digital presence needed to communicate its capabilities and personality more clearly.
Turning a complex AI proposition into a compelling first impression. Kin needed a website that could explain its value without overwhelming visitors with technical information.
The existing digital experience no longer fully reflected the product's positioning, personality, or direction. The challenge was to establish a clearer content structure and visual language that made the product approachable while supporting discovery and downloads.
We redesigned the story around the user. We restructured the website's content and redesigned its interface across desktop, tablet, and mobile.
The new direction balanced expressive typography, calmer layouts, and thoughtful visual hierarchy.
The goal was to communicate Kin's value more clearly and create a digital experience aligned with the product's human-centered positioning.
