fandem
Building a digital identity for a new kind of fan engagement.
Connecting sports, entertainment, and digital collectibles.
Fandem was a blockchain-focused platform concept exploring digital collectibles and new forms of audience engagement. The project required a recognizable brand and a digital presence that could communicate its proposition.
Creating a coherent identity across multiple touchpoints.
The existing visual direction needed a refresh. The project also required consistent applications across the website, presentations, and social media materials.
We built a recognizable digital-first visual system.
We explored different brand directions and developed a refreshed logo, typography, and color palette.
The visual language extended into the website experience, marketing presentation, and social assets.
