bayer 04

the current website felt outdated, with a heavy structure and an overwhelming content layout that made user interaction less fluid. the visual design lacked coherence with the club’s bold identity. the task was to rethink the visual language and ux architecture from the ground up, delivering a refined concept that would modernize the online presence while keeping the soul of the club intact.

decision: we restructured the pages to surface key content faster: live scores, upcoming fixtures, player highlights, ticketing etc. a new layout ensures visual consistency and adaptability across breakpoints. we adopted a bold, modern style using strong typography, clean spacing and high-contrast accents in red and black, aligning the ui closely with bayer 04’s identity.