bayer 04
Reimagining the digital experience of a football club.
A digital home that reflects the energy of football.
An independent design exploration inspired by Bayer 04 Leverkusen and its passionate fan community. The concept reimagines how supporters could explore club news, fixtures, match information, player content, and other digital experiences.
Bringing clarity to a content-rich sports experience.
Football club websites bring together multiple types of information, from live match updates to tickets and editorial content. The design challenge was to create a clearer hierarchy while preserving the energy and visual identity associated with the club.
We put the fan experience first.
We explored a more structured content architecture and created responsive interface concepts for desktop and mobile.
Bold typography, clear navigation, and high-contrast visual elements helped establish a distinctive digital direction.
